The #1 Secret to Productivity | Lessons from Pulitzer Prize winning journalist, Charles Duhigg

The Tony Robbins Podcast

Tony Robbins

Marketing, Smallbusinessowner, Education, Tonyrobbins, Business

4.4 • 6.8K Ratings

🗓️ 30 April 2016

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why do habits exist? How can they be changed? And how can they transform our lives and our businesses?

Our habit-making behavior stands at the core of how we live our lives and how we run our businesses. As many as 40-45% of our daily activities are habits, which means that if you don’t get your habits right, you won’t reach your goals. This is why it is so critical to understand the evolution of a habit – how it is formed and how it emerges – and how to use that to your advantage. This will not only help you achieve more in your personal life. It is how your business can figure out how to get customers to change their own habits and form new ones associated with your product or store.

In this episode of the Tony Robbins Podcast, you will hear from Charles Duhigg – pulitzer-prize winning reporter for The New York Times, and author of the NYT best-selling book The Power of Habit and the recently released, Smarter Better Faster – as he discusses how harnessing the power of habits can transform our businesses, our communities and our lives.

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Transcript

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0:00.0	Hey, it's Tony Robbins. Welcome to the podcast. Listen today, we're going to talk about a power
0:10.6	that most people really don't take full advantage of. In fact, they let it take advantage of them,
0:15.9	and that's the power of habit. You know, so often people will talk to me and say, God,
0:20.5	you have such incredible
0:21.4	willpower. And I believe I do. I believe we all have willpower. But there's a limit to willpower.
0:25.9	I always tell people, if you're making decisions, if you're trying to make everything in your
0:29.5	life work by willpower alone, you're just going to be exhausted. What you really have to learn
0:33.3	is how to condition your mind and body and emotions, you really have to learn how to tap into the
0:38.0	power of habits. In fact, you know, one of my favorite quotes says, excellence is an art one by
0:43.4	training and habituation. We do not act rightly because we have virtue or excellence, but rather
0:49.0	we have those because we've acted rightly. We are what we repeatedly do. Excellence then is not an act,
0:56.5	but a habit. That comes from Aristotle more than 2,000 years ago, and it couldn't be more true
1:01.2	today. So how do you create the habits that are going to make you successful in life and in business?
1:06.1	The habits are going to make you feel more enjoyment in your life and the habits are going to
1:09.5	make you financially free. Well, you have to understand the power of habit and put it to work for you.
1:14.9	And who better to do it than Charles Duhigg? He's the Pulitzer Prize winning reporter from
1:19.0	the New York Times and he's the author of the New York Times bestselling book, The Power of Habit.
1:23.6	He's going to show you how to do it smarter, faster, and better. So here's Anna, and here's your podcast. Enjoy.
1:32.6	Why do habits exist? How can they be changed? And how can they transform our lives and our businesses?
1:39.3	Consider the marketing team at Procter & Gamble.
1:42.1	P&G had developed a colorless, cheap to manufacture
1:44.9	liquid that could be sprayed on any stench to make it odorless. They pitched the product to the
	...

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