Let me tell you a story.

When I was a young man marketing for my dad's liquor store

and wine store, if you wanted to get people to know about you,

you had to pay.

You had to pay.

I had to pay a newspaper to put an advertising in the newspaper.

I had to pay a cable company to run my TV commercial. I had to pay for a

billboard to show my sign. I had to pay the marketing direct mail company to make a flyer and

send it into your mailbox so you would see it. I had to pay. Today, the

attention of the world lives in here. The things that dominate here is gaming and entertainment

and social networks. People here complain that they're not getting a lot of views

on their videos on Instagram or TikTok or these platforms,

but they have forgotten that it's free.

Let me say this nice and slow.

Today, if you were to advertise on social networks,

the cost of showing up, not making it,

but showing up is free.

This is crazy.

Google, which I used a lot, Google AdWords,

how many people here do Google AdWords

pretty aggressively for your business?

Little higher, I just wanna get a sense.

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