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Art Juice: A podcast for artists, creatives and art lovers

The #1 Way to Sell (or Share) Your Art [240]

Art Juice: A podcast for artists, creatives and art lovers

Louise Fletcher/Alice Sheridan

Visual Arts, Arts

4.81K Ratings

🗓️ 20 February 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

If you want to sell art (or workshops or mentoring), what's the most effective way? You might think of galleries or art fairs or group exhibitions or social media, but in our experience, the answer is none of those. In our experience, the good old email list our most effective sales tool. And yet, many of us struggle to send emails - perhaps we feel we're bothering people or perhaps we don't know what to say. In this episode, we break down our own approaches to email, discuss the role of Substack, and suggest that it might be time to double down on this precious tool.

Mentioned:

Get Louise's weekly Newsletter here: www.louisefletcherart.com/contact

Get Alice's more sporadic newsletter here: alicesheridan.com/newsletter/

Fargo film: https://www.youtube.com/watch?v=ju75Sd4yAZw

Fargo TV series season 5: https://www.youtube.com/watch?v=8ZdK87tfv6k


Find Alice Sheridan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.alicesheridan.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@alicesheridanstudio⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find more about Louise Fletcher:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.louisefletcherart.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@louisefletcher_art⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to Art Juice. This is honest, generous and humorous conversations

0:09.5

that will feed your creative soul and get you thinking.

0:13.1

With me Alice Sheridan.

0:14.9

And me, Louise Fletcher.

0:16.7

I'm laughing reading that.

0:18.8

Because I want to talk about emails today

0:21.6

and I'm not sure that feeds my creative soul at all.

0:24.8

Oh, we'll be here. Can we talk instead about playing with raw canvas and doing your own

0:32.4

stretching? We'll save that for another week.

0:36.2

Okay, let me first give you a little introduction about why I thought I want to talk about emails today.

0:46.0

Because we could have also titled this

1:00.0

Don't panic Alice because last night at the end of a rather busy day I just had an urge that I needed to sign into my mailing list with Mailer Light. Don't know why, just sounds some kind of intuitive nudge.

1:04.7

And first of all I had problems logging in, which I thought was a bit weird, because I know

1:08.4

what my password is, and they send you a code and everything's fine.

1:13.0

Wouldn't let me in.

1:14.0

Anyway, then somehow I did manage to get in and all I could see on screen was a big banner that said

1:21.0

this account is closed. can upgrade to move a thousand people to a new free mail

1:29.6

a light account or pay and I thought well I am paying. Plus I can see all my people below but I couldn't do

1:39.1

anything and what was worse was this was 930 on Friday, on the 14th of February, and it said,

1:48.0

you have until the 15th of February to do something about this.

1:52.0

Or I presume they would delete everyone. Right, so yeah, quite a little bit of panic here. What I finally figured out was I pay for my Mailer Light account a year at a time because it's a little bit cheaper that way.

2:07.0

They haven't sent me a reminder for payment. I don't know what date it renews.

...

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