The $10K Investment That Transformed Jade Poole’s Life and Business

In this episode of Crafted Entrepreneur, Jade Poole shares her journey of starting a social media management business while eight months pregnant, driven by the desire to stay home with her children. Despite early rejections, she built her confidence, fully committing to her business and leveraging Facebook groups to connect with potential clients. Jade emphasizes the power of storytelling, explaining how sharing personal experiences helps build deeper connections with her audience. She also discusses the balance between using social media stories and feed posts to build trust and grow her account. Vulnerability played a key role in her success, as opening up about personal struggles helped her connect with followers on a human level. Investing in coaching and learning to delegate tasks were pivotal steps in scaling her business into a six-figure enterprise.

Episode Highlights:

Jade’s Start in Social Media Management (00:01:18 - 00:03:30): Jade shares her journey of starting a social media management business while eight months pregnant, driven by the desire to stay home with her second baby while still contributing financially to her family.

Gaining Confidence Despite Initial Rejections (00:03:30 - 00:04:40): Although she initially received no clients from her first offer, Jade talks about how this experience built her confidence and led her to establish an LLC and fully commit to her business.

The Power of Facebook Groups (00:05:14 - 00:05:39): Jade highlights how she leveraged Facebook groups to connect with potential clients and grow her business by joining relevant groups, interacting, and using the search feature to find opportunities.

Storytelling as a Sales Tool (00:07:30 - 00:08:06): Jade explains how effective storytelling, rather than just offering discounts or promotions, helps potential clients connect with your services on a deeper level and makes them feel like they need what you offer.

Sharing Vulnerability on Social Media (00:09:08 - 00:10:34): Jade discusses how she shared her personal experiences of grief and loss on social media, which humanized her, built trust with her audience, and deepened her connections with followers during difficult times.

The Importance of Combining Stories and Feed Posts (00:12:51 - 00:13:39): Jade uses a health and fitness analogy to explain that social media stories are like nutrition and feed posts are like workouts—both are essential to build trust with your audience and grow your account.

Investing in Coaching and Delegation (00:21:37 - 00:23:30): Jade shares how investing in a $10,000 coach early in her business and learning to delegate tasks helped her build systems, manage her time, and grow her business into a six-figure success.

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