The 1B User Podcast Platform, How Effective Has Trump's Marketing Been? And, The Biggest Marketing Mistakes Large Companies Have Been Making Over the Last Few Years

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 March 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2931, Eric Siu and Neil Patel discuss the significant milestone of YouTube reaching over 1 billion monthly active podcast users. They explore the impact of content creation on channel growth, the importance of branding in marketing strategies, particularly in the political arena, and the common mistakes corporations make by cutting brand budgets during economic downturns. TIME-STAMPED SHOW NOTES (00:00) YouTube's Podcasting Milestone (03:04) The Power of Discoverability on YouTube (05:54) The Impact of Content Creation on Growth (09:10) Marketing Strategies in Politics (12:13) Branding Mistakes by Corporations Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	The CEO of YouTube, Neo Mohan, incredible news.
0:04.3	YouTube has reached over one billion monthly active podcast users.
0:08.5	Huge things are amazing creators for making this possible.
0:10.8	Which is ironic because Spotify has been spending billions to cry.
0:15.1	YouTube is just like the number one podcasting platform.
0:18.8	And why we continue to do this.
0:20.5	Primarily, we're doing
0:21.3	this for discoverability on YouTube so yes yeah so you can see that but number one
0:26.4	podcasting um I think YouTube is the best opportunity because there's little to know
0:31.3	discoverability when it comes to Spotify or Apple and with YouTube you actually have the
0:36.8	opportunity for discoverability.
0:38.0	Now, we still haven't gotten into the good graces of YouTube, but once we have, once you start to take off every, all your videos start to take off.
0:45.0	And actually, no, you've seen that with my channel back in the day, right?
0:47.8	Like any video I would publish around marketing, and you've seen this with your channel too, 400,000 views, 300,000 views, 500,000 views, right?
0:55.2	You had that happen a couple years ago, and now it's just so different.
0:58.8	But that's why I love about YouTube, because it's so discoverability is there.
1:02.9	And even our videos that we might have posted two, three years ago or so, those might take off later.
1:08.4	Because the algorithm never stops working for you.
1:10.9	No, it doesn't. But even for me, I haven't posted a YouTube long-form video, I think, in roughly
1:16.5	a year. I think my team or something posted one somehow. I don't know where they got it from.
1:21.4	It was like a conference speech or something like that. But when I look at my YouTube page,
1:25.5	we recently started posting long form videos.
	...

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