The “$6 Secret,” Butter Girl Fall, Dupe Truths and More Viral-Beauty Trend Insights With NYX Professional Makeup Global President, Denée Pearson

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Jilldunn, Arts, Beautyeditors, Style541811, Beautyexpert, Beauty, Carlenehiggins, Fashion, Society & Culture, Magazineeditors, Fashion & Beauty

4.7 • 954 Ratings

🗓️ 30 August 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In partnership with NYX Professional Makeup. To help celebrate NYX Professional Makeup’s 25th anniversary, today we’re sitting down with Global Brand President, Denée Pearson! We’re finding out why so many NYX products go viral on TikTok – and end up being a new makeup bag staple in the process. Plus, Denée predicts which NYX item we’ll all still be using 25 years from now (Hint: They are the #1 gloss brand in the US, after all.)

We’re finding out:

Butter Girl Fall? Which three products Denée recommends to transition your makeup to fall this season.
Why Denée insists that NYX is not a “dupes” brand, in spite of the brand’s on-trend, low-price prowess.
The reason Denée spends so much of her time on TikTok, and what she’s learned to keep winning amongst Gen Z.
The definition of “beauty entertainment,” and how the strategy is behind NYX’s drugstore domination.
What to buy from the NYX x Beetlejuice collab that launched this week – if it hasn’t sold out already!

For any products or links mentioned in this episode, check out our website:https://breakingbeautypodcast.com/episode-recaps/

PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast!

NYX Professional Makeup

NYX Cosmetics is generously offering an exclusive 30% discount for all of our listeners at nyxcosmetics.com with codeBeauty30. Note that this offer will exclude any new or sale items on site during the time of the promotion, this promo code cannot be stacked with any other promotions or discounts. Offer expires September 30th, 2024 at 3am EST.

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Hosts: Carlene Higgins and Jill Dunn

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Transcript

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0:00.0	The following podcast is a dear media production.
0:04.0	Welcome to Breaking Beauty.
0:09.0	The podcast all about the breakthrough people, products, and
0:13.0	Moments in Beauty.
0:14.0	We're your host, Jill Dunn, and Carleen Higgins.
0:17.0	Hey, everyone, welcome back to Breaking Beauty for a very special episode in your feeds this Friday.
0:27.1	Hello Jill.
0:28.1	Hey there, Carleen.
0:29.1	Hey everyone, I hope that you're enjoying the sniff sniff last weekend of summer.
0:34.0	How dare Jill, how dare you bring that up?
0:37.0	I don't care, I'll say it.
0:39.0	I'm ready for fall.
0:40.0	I need my fall clothes, I need layers,
0:42.0	I just can't look at my summer clothes anymore I'm done yeah
0:45.5	time to transition into my my Birkenstock Boston's and all the new beauty
0:51.0	launches don't forget yeah Yes, so heck yeah.
0:53.8	So if you're new around here, welcome.
0:55.6	We are two long-time beauty editors turn beauty podcasters
0:59.1	and every week we're chatting about the breakthrough people,
1:01.7	products, and moments in beauty.
1:04.0	Although this week we have two episodes in your feed.
1:07.7	And today's uninterrupted bonus episode is brought to you in partnership with our
	...

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