The Art of Closing

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 17 March 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Closing a sale isn’t about pressure or persuasion—it’s about creating real value and meaningful relationships. In this session, I shared how shifting from a transactional mindset to a mission-based approach transforms the way we sell. By focusing on emotional connection, understanding client needs, and using the Five to Thrive methodology, we build lasting trust beyond short-term wins. True success in sales comes not from closing deals but from opening doors to deeper relationships, repeat business, and long-term growth. To join my next free Friday Training sessions, email me at [email protected]

Transcript

Click on a timestamp to play from that location

0:00.0	It is time for one of my favorite trainings, the art of closing.
0:05.0	Why is it more than just commissions?
0:07.0	Why is it more than just sales?
0:10.0	And it's because closing is often misunderstood.
0:14.0	Too many think it's about persuasion, pressure, compelling events.
0:19.0	It's about overselling, back-end selling, lying, manipulating, and
0:22.7	cheating. It's about our old image before you met Scott, Simon, about what car sales was all
0:27.8	about getting someone to say yes at all cost. But the truth is the best closers are not
0:34.5	oversellers, back-end sellers, liars, cheaters, and manipulators, they're problem
0:39.5	solvers. And there's so many different systems out there that will help you to be a resolution,
0:46.0	a resolve in order to have a salvation to save people by providing them more value than they're asking for.
0:56.2	Sales itself is a professional service.
0:58.9	It can be seen not to the degree of important or impacts as a human or health service,
1:04.6	but it is an extremely important service without the capability of articulating a quantitative value
1:09.9	to exceed what you're asking for.
1:11.5	You cannot lead your family, your friends, your associate, your community, or your business.
1:15.9	It's about identifying the value and aligning the value with what value is, aligning it with
1:25.8	resolve and resolution from the great solver that exists,
1:31.5	all the information and energy that exist and creating value that's so compelling and articulated
1:38.5	so well that the decision to share in that value becomes a mutual conclusion, a natural memorialization,
1:48.0	a modern day handshake.
1:50.0	And that's why we use a codification and memorialization called the overlap agreement that says,
	...

Transcript will be available on the free plan in -11 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from David Meltzer, Entrepreneur.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Meltzer, Entrepreneur.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.