The hottest shoe trend is less about fashion and more about function.

Get ready to rock your crocs.

There are wildly popular fidget spinners seem to be all the rage.

The skyrocketing prices for digital art sold as NFTs or non-fungible tokens.

It's the newest trend and menswear.

This is a male version of the Robert.

The ice bucket craze reached a crescendo this week.

The fat started last June among professionals.

It seems like every year there's a new and often strange toy trend.

And every season brings a new fashion trend that's a little wackier than the last.

I still can't figure out why I ever loved scrunchies.

Fads and fitness, health, tech, music, and commerce are popping up all the time too.

But what is it about human nature that helps some products, services, and ideas take off

like rockets?

In this episode, we'll look at how our psychology can cause early trends to snowball.

And how noticing even a small uptick or downturn in the popularity of a niche product or behavior

can influence our decisions.

I'm Dr. Katie Milkman.

And this is Choiceology, an original podcast from Charles Schwab.

This is a show about the psychology and economics behind our decisions.

We bring you true stories, illuminating predictable quirks of human behavior that can help

or hinder you.

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