The beauty tweakments industry

Business Daily

BBC

News, Business

4.4 • 796 Ratings

🗓️ 24 January 2022

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Demand for beauty tweakments - small changes to your appearance – as opposed to full on face changing plastic surgery, is soaring. Hours spent on video conferencing has forced people to constantly scrutinise their appearance, so what exactly are people having done and how much does it all cost? Elizabeth Hotson speaks to tweakments fan, Eddie Wunderlich, a personal trainer and stylist at the Dop Dop salon in New York and we hear about the importance of appearance at work from Dr Stefanie K. Johnson, an associate professor at the University of Colorado Boulder’s Leeds School of Business. Dr Hazel Mycroft, a senior lecturer in social psychology at the University of Exeter talks through the thought processes of having tweakments done and Elizabeth visits skincare guru Sarah Chapman, in her Skinesis Clinic in London to see what exactly customers want..

(Photo: LED light treatment,. Credit: Elizabeth Hotson).

Presenter: Elizabeth Hotson Producer: Sarah Treanor

Transcript

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0:00.0	Hello and welcome to Business Daily with me Elizabeth Hotson. After two years working from home,
0:06.5	lots of people are turning to minor cosmetic procedures to perk themselves up and to maybe reverse
0:12.1	those telltale signs of video conferencing fatigue. So what are people having done? People are wearing masks.
0:19.1	So the big focus has been about eyes. And I can't tell you
0:22.9	how many people have said to me, I honestly think my eyes have aged 10 years, but they haven't.
0:29.2	It's just because that's all we're seeing on people's faces. And what difference does it actually
0:33.6	make? In some fields, attracting this can be a liability. If it's inconsistent with maybe
0:39.3	what's typical in the job, where maybe you can't really see why being attractive as a male or
0:45.1	female would benefit you. In those instances, we see what we call the beauty is beastly effect.
0:50.6	This is Business Daily from the BBC.
1:00.0	Today we're looking at the beauty tweakments industry, and yes, I did say that correctly.
1:06.2	Tweakments are small changes to your appearance, as opposed to full-on face-changing plastic surgery.
1:10.6	The pandemic's taken its toll on many of us, mentally and physically, and hours spent on video
1:12.5	conferencing has forced people to constantly scrutinise their appearance, especially and inevitably
1:18.5	their faces. In fact, when restrictions were eased in the UK in mid-2020, save face, the National
1:26.2	Register for Practitioners of Non-Surgical Cosmetic Treatments,
1:29.9	so an increase of 37% in searches. And globally, as soon as salons were allowed to open,
1:36.1	they were booked up with customers asking for a tweak here and appeal there.
1:45.5	During the pandemic, I was, Like no other flawless, absolutely flawless.
1:51.7	During the pandemic, I was doing nine virtual training sessions a day.
1:54.5	I was constantly looking at my face.
1:59.9	As far as treatments, I've had a lot.
	...

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