Kevin Don here with a new weekly injection of fitness facts and fallacies.

This week I'm going to talk about the ongoing avoidant culture in fitness and wellness,

and how that might not be the best way to approach things.

It shouldn't come as a great surprise that most, although not all,

advice that we consume on a daily basis is actually trying to sell you something. Companies need to

make money to preserve and expand their existence. Therefore, at some point, revenue has to be generated.

So in a lot of cases, the information being shared is biased

due to the fact it needs to fit a specific narrative. This leads someone on a journey from cold

to warm to hot and eventually becoming a sale. Now, I've seen coaches or personal trainers

come out with the line that they want their clients to become completely

autonomous and no longer need them. This is false. Think about it for a minute. If a personal

trainer made a client totally independent autonomous, their ability to earn money would disappear

and their business would collapse. Once we know that we're fish being baited, we begin to

see some common themes in the approaches being made to us. I was thinking about this last night.

I saw a post from a fitness influencer, I know. The post was a video of her trying to pull a pair of

jeans on over her derrier in just her underwear.

The caption was completely unrelated.

Looking through a few of our posts, this was a theme, where the videos were all her and her underwear, and the caption was about strength training or aerobic work.

This isn't anything new.

I'm sure you've all heard the phrase sex cells. It's really quite

apparent and obvious when we see it. But there's another sales tactic that might not be so obvious to you.

It's very prevalent in fitness and really quite damaging. And it's selling by fear.

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