The Bumble Fumble

Unladylike

Unladylike Media

Society & Culture, Comedy

4.8 • 3.7K Ratings

🗓️ 21 May 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

How did Bumble get its (celibacy-themed) rebrand so wrong? What does it tell us about general dating app burnout? Cristen revises the brand's millennial girlboss origin story, its promise of female empowerment and Whitney Wolfe Herd's path to self-made billionaire. Highlights include: AI dating coaches, a sketchy Russian billionaire, corporate apologies, a Bumble-themed nunnery and costly roses on Hinge. SPILL YOUR DATING APP THOUGHTS AND STORIES: [email protected] Follow Unladylike: Instagram and TikTok Join the Unladies' Room Patreon Shop merch Advertise with Multitude Productions Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I'm Lady Love.
0:05.0	A Lady Like.
0:10.0	A lady like a lady like a lady like a lady like a lady like a lady like a lady like a lady like a lady like a lady like a lady like
0:17.0	a lady like a lady like. This is Unlady-like. I'm Kristen. Recently, an Unlady-like, I'm Kristen.
0:28.8	Recently, an Unlady named Elizabeth,
0:32.3	deemed the pod on Instagram at Unlady named Elizabeth, DM the pod on Instagram at Unladylike Media,
0:36.0	and Elizabeth had this to say.
0:38.0	I think the controversy about Bumble's Billboard
0:42.0	and some of the changes they've made maybe episode worthy.
0:47.1	It's giving tone-deaf, gross, not all men, and Insel. Like, I can't be happy without sex? Ace erasure?
0:57.4	Rude AF from a company that acts like it's better than tender and other competitors.
1:04.0	And women can't be happy without a partner either?
1:07.0	Side eye emoji.
1:09.0	What Elizabeth is talking about is what some have dubbed the Great Bumble Fumble.
1:16.0	This massive rebrand that Bumble has now put on pause following backlash to taglines like, you know full well a vow of
1:28.8	celibacy is not the answer. There was also, thou shalt not give up on dating and become a nun.
1:38.2	Bumble even created a bumble themedthemed nunnery.
1:43.0	Hey, isn't this funny?
1:45.0	Your only options are use bumble or become a nun.
1:49.0	Also, this is in a time when, let's just say it,
1:52.0	having sex is in a way more fraught than ever in our lifetimes because of anti-abortion laws.
2:01.1	And I agree with Elizabeth that there's a lot going on here that is episode worthy and I'll also tell you that
	...

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