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Choiceology with Katy Milkman

The Charmer's Playbook: With Guests Wilfred Webster & Daniel Read

Choiceology with Katy Milkman

Charles Schwab

Behavioral Economics, Society & Culture, Social Sciences, Decision Making, Charles Schwab, Business, Science, Investing, Dan Heath, Katy Milkman

4.81.4K Ratings

🗓️ 6 May 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

Why do we allow our judgments of one trait of a person (or product or company) to overly influence our judgments of another, unrelated trait of that same person or product or company

Transcript

Click on a timestamp to play from that location

0:00.0

So I'd like you to look at these three photos here.

0:10.0

Okay.

0:11.0

Sounds good.

0:12.0

We've invited a few people to participate in a very informal experiment.

0:17.4

For each photo, I'm going to ask you to rate different personality traits. One means that it's very low, five is very high.

0:26.4

So for example if you see this person on the left and you think that they look

0:30.6

moderately compassionate you'd rate them as a three. that they each have three photographs, three different people.

0:35.0

They each have three photographs, three different people.

0:39.0

One, very attractive.

0:41.0

Another average, and the third less attractive.

0:43.0

And we've asked some different raiders to look carefully at these three photos

0:47.0

and to analyze all of the information they convey

0:50.0

thanks to people's postures and facial expressions and so on.

0:55.4

Using that Intel, we're having Raiders guess at some of the personality traits of the people

0:59.8

in the photographs.

1:01.3

Okay.

1:02.3

Compassionate. I would say the handsome soulful friend on the

1:08.2

left is getting compassion most from him. It looks like he is really thinking some deep thoughts and

1:13.8

feelings so I can give him a five on compassion. Our croche-looking middle friend I'd

1:18.5

probably give him a one just based on his expression. In terms of kindness, next on our scale, the gentleman on the left, my initial thought would be he looks

1:28.8

like a very nice guy.

1:30.7

So I'd put him at a four or five.

...

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