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Planet Money

The Cost Of Free Doughnuts

Planet Money

NPR

Business, News

4.629.8K Ratings

🗓️ 8 January 2020

⏱️ 20 minutes

🧾️ Download transcript

Summary

Free is cool, but it can backfire. On today's show, what happens when you take something that's free and give it a price. | Subscribe to our weekly newsletter here.

Transcript

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0:00.0

This is Planet Money from NPR.

0:07.0

Quick note, this episode originally aired in 2012.

0:12.0

In 1996, British Airways started offering direct flights from my hometown Philadelphia

0:17.1

to London.

0:18.1

And as a promotion, they said the first 100 people to show up at the airport on a Tuesday

0:22.8

at 11 a.m. would get a free ticket to London.

0:26.3

My brother Benjamin was 15 years old.

0:28.9

I remember the problem was the car.

0:30.8

I needed someone with a car to take me from the school 45 minutes to the airport to get

0:37.5

the ticket and come back within two hours or so.

0:41.3

I could only miss one or two classes and not get trouble.

0:44.8

Were you thought he could take public transportation, but that would take a while?

0:48.8

I'd have to cut school for the entire day.

0:51.3

And mom would have killed me if I did that.

0:53.3

That was the problem.

0:54.3

So I went to the assistant's principal's office and I said, there's this deal they're

0:57.6

going to give a free ticket to London for $100.

1:01.4

All we have to do is get there at 11 a.m. this coming Tuesday.

1:05.7

And at first...

1:06.7

That school day.

1:07.7

In the middle of the school day.

1:08.8

You said to the assistant principal.

...

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