Ted Audio Collective. of as we tackle big topics like how whales became the face of environmental activism,

how to succeed at failing, and whether public transportation should be free.

Go ahead, listen to Freakonomics Radio wherever you get your podcasts.

So kids, I just saw that the word of the year for 2023 is Riz? What's a Riz? Well it comes from the word

charisma, Riz, charisma, and it's when somebody, it's like if somebody is good at floriting.

Who has Riz?

Uh, Timothy Shalame, Tom Holland.

Who else?

I miss Kelsey.

Oh, that's a good one. Somebody interviewed him and they were to say, just

Travis Kelsey have Riz, he would say totally. Yeah, yeah.

Mm-hmm. At work, Riz is more than a trend.

Curizma has long been a trait that we prize,

and that many of us try to emulate.

We look to charismatic leaders for vision, for inspiration, for innovation.

We admire them as role models.

In politics, you might think of Martin Luther King Jr.

Nelson Mandela, Ronald Reagan, Barak and Michelle Obama, or John F. Kennedy.

We'll light our country and all who serve it, and the glow from that fire can truly light the world.

In business, examples range from Steve Jobs to Oprah.

Use this moment to encourage you, to embolden you, and to literally push you into the rising of your life.

And in entertainment, you can't talk about charisma without mentioning Beyoncée and Taylor Swift.

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