The Dawn Wall Tipping Point: Part 1

Climbing Gold

Duct Tape Then Beer

Sports, Wilderness

4.8 • 849 Ratings

🗓️ 4 November 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2015, climbing became a cultural avalanche. The Dawn Wall was its tipping point. In part one, we talk with the Pulitzer Prize winner and New York Times reporter John Branch. We hear about Sandy Russell’s novel project to put The Nose on Google Street View and Tommy Caldwell helps us make sense of the year climbing finally hit the mainstream.

Transcript

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0:00.0	Your wife is calling me.
0:03.0	Oh, what the heck?
0:04.0	Tell her to get her.
0:05.0	Oh, no.
0:06.0	Oh my God, we lost our guest because my wife is
0:10.0	classic.
0:12.0	Sorry, team.
0:14.0	Yeah, no worries.
0:15.0	Maybe put it in do not disturb.
0:17.0	Okay, perfect.
0:18.0	But Sonny was probably calling you to tell you that she sent her prod and she's all fired up. Oh, nice. That's awesome. A foot Jurassic Park? Yeah, she went to the
0:24.9	death. She's all psyched. So you want to just start with your name and what you do. Okay. So my name
0:30.6	is Sandy Russell. I currently run a small creative agency called Sandy Russell Creative. But I used to
0:35.7	work at Google doing global brand marketing
0:38.9	for Google Maps, Earth and Street View, which meant I did a lot of fun projects like April Fool's,
0:44.5	Santa Tracker, and then doing other just like fun projects, fun impactful projects with Street View
0:49.1	and Earth. Are the Street View and Google Earth projects? Are they more impactful or fun?
0:53.3	I mean, both. It depends. So for example, I mean, you've seen some of this work.
0:56.8	Like, when we did the Mont Blanc project, we used Google satellite imagery to, like, actually
1:01.0	look at how climate change was advancing in the Montblancre region. Like, you could see the glacier
1:05.2	shrinking. Yeah. You're like, no, no, no, I agree. I agree.
1:10.6	It's 2015. And Sandy is this Google Maps storyteller.
	...

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