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Think about all of the stuff you buy every day, and consider why you buy, what you buy.

There might be practical reasons, there might be emotional reasons, and it's a job of marketers to target and manipulate all of that.

But consider the role designers play.

So we consume every day, products, services, we hardly ever think about the design of these items that we buy.

And there's so much psychology behind how that actually really all works

and how it makes us consume or not.

Key example would be IKEA.

We go to IKEA, we can see we're kind of guided around a little bit in the store,

and it takes quite a long time to get through from beginning to end.

We probably can assume there must be some reason behind it.

There's some psychology behind it.

So as consumers, we face that as well in everyday situations, but we probably don't think

about it all that much.

Well, we are going to spend some time thinking about that today because Chris Bowman is a professor

of branding from Macquarie University and he's the co-author of The Psychology Behind Design,

a marketing perspective. It's more of a textbook, to be clear, so you're unlikely to come across it,

but we're going to break

it down for those of us who are students of life rather than students of marketing.

You're listening to All In the Mind. I'm Sana Khadar. Today, we're talking Nudge Theory,

we're talking the Goldilocks Zone. We're talking about the power of faces in product design.

All the ways designers entice and delight you all in a bit to get you to buy more.

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