The Future of Sportswear | Castore - Tom Beahon

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Business, Careers

5 • 1.1K Ratings

🗓️ 23 July 2024

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we dive into the incredible story of how Tom and Phil Beahon, two brothers from Liverpool, built a billion-dollar sportswear company, Castore, from their parents' kitchen table. Faced with the disappointments of failed football and cricket careers, they pivoted to a relentless pursuit in the sportswear industry. This in-depth discussion reveals their humble beginnings, significant partnerships including signing Andy Murray, expanding to partner with elite teams across various sports, and their unique strategies in the highly competitive market. Recorded live at the Oval Cricket Ground, Tom shares his journey of hard work, innovation, and relentless passion that drove him to compete with giants like Nike and Adidas. 00:00 Intro 02:52 Tom's Journey in Spain 07:01 The Birth of Castore 11:29 Recruiting the First Team 14:17 The Importance of Tenacity 23:09 The Andy Murray Deal 30:14 Global Ambitions and Cultural Differences 36:22 Navigating Press and Entrepreneurial Culture 38:22 Challenges for the Incoming Government 42:15 The Evolution of Sport and Business 45:24 Strategic Partnerships in Sports 51:00 E-commerce and Digital Strategy 01:02:28 Future of Sports and Emerging Opportunities 01:04:25 Final Thoughts and Reflections ********** Follow us on socials! Instagram: instagram.com/jimmysjobs Tiktok: tiktok.com/@jimmysjobsofthefuture Twitter / X: twitter.com/JimmyM Linkedin: linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter And the rest of the amazing JJ Team! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	In Greek mythology there were two brothers, Kastoran Pollocks, who challenged the Greek God's use.
0:06.4	We're two brothers which want to challenge the big guys, the Zeus equivalent of the sport to our world.
0:11.0	Just nine years ago in 2015 two brothers were trying to figure out
0:15.5	what to do with their lives. Football had been, it was literally all I knew. I had no qualifications
0:21.6	for one that left score at 16.
0:24.0	One was a footballer, the other a cricketer.
0:26.8	Both had failed to make the grades.
0:28.8	We would play games against Barcelona, Vail Madrid, Ephletzco in Madrid.
0:33.0	We don't think you've got enough.
0:35.0	We're not going to renew your contract.
0:36.0	They had to pursue new careers.
0:38.0	They went to work in the city of London,
0:41.0	but they were continually drawn back to sport.
0:43.5	Between 5 a.m. and 8 a.m.
0:45.9	we talk about this idea for a business.
0:47.9	From their parents kitchen table in Liverpool,
0:50.5	Tom and his brother Phil started a sportswear company, Castell.
0:55.0	All of my friends were getting married, buying homes.
0:59.0	I couldn't afford to go to anyone's stag-do or wedding or buy a a pine when you're because I literally didn't have any money.
1:05.6	It's quite embarrassing as well. There was a lot of blood, sweat and tears.
1:10.6	Our mom and dad had, we mortgaged the house when you're going through hell just keep going.
1:15.0	But after four years they got a big break.
	...

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