One thing about black folks, we love us a good Cadillac. Whether it's your old school

uncle or your favorite plate cousin, you can bet at least one member of your family adores this ride.

Here's the history of our Cadillac love affair.

This is too-minute black history,

what you didn't learn in school. Black people in Cadillacs may seem like a match made in heaven, but the company once

gave us hell.

Cadillacs hit the market in 1992, but weren't recognized as a luxury brand until

1999. It began targeting prestige crowds meaning there was an unwritten rule that no dealership would sell black people a Cadillac.

Yet the cars were popular because they were excellent rides.

Any black person who wanted one had to buy one from a white person or pay a white person to

purchase one on their behalf.

So what changed? changed. Cadillac took a hit during the Great Depression. The brand suffered so much that it was based on green. Anyone who had the money realized prestige wasn't based on whiteness, it was based on green.

Anyone who had the money for a Cadillac was sold a Cadillac.

And by Cadillacs, we did.

Black celebrities, teachers, social workers, and others purchased so many, there's an

industry myth that black folks kept the brand from closing, and market research shows our dollars are still keeping the Cadillac

brand rolling as we prefer Cadillacs to other luxury cars. Cadillacs might be a

luxury but the real wealth in this story is what happens when we move

collectively. Our unity is powerful. Anything we decide to make happen will happen.

So why not turn our potent efforts towards our liberation?

In order to move towards the future, you've got to look through the past.

This has been two minute black history, a

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