In 1994, the world’s first oat milk company was born in Sweden. Three decades later, Oatly is on a high-stakes mission to defeat the dairy industry – by growing into the biggest plant-based brand the world has ever seen.  Can a start-up from Malmö save us all through capitalism? This is the first episode in a three-part series, ‘The Oatly Chronicles’. This week we’re asking: just how much damage is our dairy addiction doing to the planet?  This series is funded by Journalismfund Europe and the Allianz Foundation. Thanks for listening. If you enjoy our podcast and would like to help us keep making it, we'd love it if you'd consider chipping in a few bucks a month at ⁠⁠patreon.com/europeanspodcast⁠⁠ (many currencies are available). You can also help new listeners find the show by ⁠⁠leaving us a review⁠⁠ or giving us five stars on Spotify. Credits  This episode was reported, written and produced by Katz Laszlo. Editing came from Katy Lee, as well as Justine Paradis, visiting from NPR’s excellent podcast, Outside/In. Editorial support came from Margot Gibbs, Dominic Kraemer and Wojciech Oleksiak, and mastering, scoring and sound design also came from Wojciech.  Artwork came from favourite illustrator RTiiiKA. Thanks for talking to us: George Monbiot, Thin Lei Win, Elsa Guadarrama, Sonalie Figueiras, Ashley Allen, and Sofia Ehlde.  Special thanks to lovely neighbours Joris Klingen and Thomas van Dijk, for letting us use their very nice studio. You can find their music under Bovenburen. Interesting resources: https://interactive.carbonbrief.org/what-is-the-climate-impact-of-eating-meat-and-dairy/ https://drawdown.org/news/insights/the-powerful-role-of-household-actions-in-solving-climate-change https://theoutline.com/post/8384/sweden-milk-war-oatly ⁠Twitter⁠ | ⁠Instagram⁠ | ⁠[email protected]