The ONLY Marketing strategy you need in 2025 | GaryVee Fireside chat
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 25 March 2025
⏱️ 32 minutes
🧾️ Download transcript
Summary
On today’s episode of The GaryVee Audio Experience, we’re sharing a recent fireside chat Gary gave for MediaLink, where he spoke directly to leaders across marketing, media, and brand strategy.
In this conversation, Gary covers some of the most pressing issues facing the industry today — from outdated agency models and misaligned incentives to the disconnect between creative and media, the rise of live social shopping, and how organic content should be leading modern brand strategy.
If you're working inside a brand or agency — or simply navigating the fast-changing marketing landscape — this episode is packed with timely insights and practical takeaways.
Let’s get into it.
Transcript
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| 0:00.0 | Before you listen to today's podcast, and I know there's background noise, I'm literally sitting on a plane that's about to be taken off. |
| 0:07.6 | But before you do anything, I want you to go to my Instagram right now, Gary VEE, go on the profile, hit where it says following, and add me to your favorites to make sure you don't miss any of my Instagram posts. |
| 0:22.5 | I've got fire coming this summer. |
| 0:24.9 | Lots going on. |
| 0:25.8 | Lots of giveaways, lots of exclusives, lots of partnerships, and just lots of rants and fire. |
| 0:31.8 | That's what I want you to do. |
| 0:33.2 | Please let me know if you did it on Twitter or on text. |
| 0:36.7 | And now enjoy the podcast. |
| 0:38.4 | Welcome back to another episode of the Gary V. Audio Experience. |
| 0:41.5 | On today's episode, we're sharing a fireside chat that Gary gave for Media Link, |
| 0:45.3 | a consulting firm serving the media and marketing industry. |
| 0:48.6 | In this one, Gary shares his thoughts on how most brands are lighting money on fire chasing reach |
| 0:52.5 | that doesn't actually exist and the importance of live social shopping. |
| 0:56.5 | If you work in marketing, media, retail, or you're just trying to keep your brand relevant |
| 1:00.7 | in 2025, this one's a must listen. |
| 1:03.4 | Let's dive right into this episode and see what Gary has to say about all this. |
| 1:06.3 | So I am so excited and honored that we have Gary Vaynerchuk here with us today. |
| 1:16.6 | We're really excited to talk about the space, about how it's changing, about how everything is evolving. As you know, we're working with a lot of clients on the tech side. |
| 1:19.6 | As we start to think about what we're seeing, what we're doing out there, |
| 1:23.6 | we'd love to understand what is one of the biggest things that you see brands and clients |
| 1:28.0 | sort of stumble over repeatedly? What's one of the biggest things you see out there? |
| 1:34.4 | It's a really tricky question for me because my perspective on our industry is, I really love |
... |
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