Welcome to office hours, and we're seeking the truth today.

And it's so easy to do when you have legends like Sharon Lecter right next to me,

Jack Canfield.

And now to cap it off, you know, I get so much credit for the show being so good.

How could it not be good when you bring someone like Jay Abraham on?

He is one of also my mentors. I learned more about

value in strategic marketing, sales, and business consultancy than any other person. And I'm blessed.

He lives right around the block from me, but I have to come to Las Vegas to see him. Welcome

Jay Abraham to office hours. Thank you, David. What a privilege,

and I look forward to contributing in any way that helps. And all you have to do is guide me and tell

me the game you want to play today. The game I want to play today is one that more people, I think,

should focus in on and its value. When I studied all of the different materials, listened to you, I think, should focus in on and it's value. When I studied all of the different materials,

listened to you, watch you, everything seems to be revolving around your ability to articulate

value. And a lot of people don't have a clear indication about value, but two, they don't know

how to articulate that quantitative value,

especially to exceed what they're asking for, whether it's marketing, sales, or consultancy.

How can we determine value in what tips do you have for me still in order to articulate that

value?

It's a great question.

So first of all, before we answer the question,

let's answer the wonder drug question, which is what's the reason why we want to achieve that?

Because the reason why we want to achieve it is if you don't establish superior value relative to the area, the niche, the category, pardon me, that

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