The Power Of The Like: Exploring Digital Marketing, Online Innovation, & The Future of Social Media
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 17 March 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
Today, we connect with business strategist, director, author, and speaker Martin Reeves to discuss innovative strategies for digital marketing. As the managing director, senior partner, and chairman of The Boston Consulting Group Henderson Institute, Martin is on a mission to explore and develop valuable new insights from business, technology, economics, and science – all by embracing the powerful technology of ideas.
Martin is a consistent public speaker and a repeat TED@BCG presenter. He has also written several books, The Imagination Machine, Your Strategy Needs a Strategy, and the upcoming Like: The Button That Changed the World (out April 29th).
Jump in to discover:
- A micro history of the “like” button, and how it has shaped our online interactions.
- The importance of creating low-impact and low-cost digital content.
- Why simplified innovation is often the most significant.
- New technologies that may augment or replace the “like” button.
From adaptive strategies to corporate vitality, Martin is a formidable force on the BCG Henderson Institute’s research team. Be sure to follow along with their work on X @BCGHenderson and @MartinKReeves to learn more!
Episode also available on Apple Podcast: http://apple.co/30PvU9C
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Transcript
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| 0:00.0 | Forget frequently asked questions. |
| 0:02.3 | Common sense. |
| 0:03.2 | Common knowledge. |
| 0:04.1 | Or Google. |
| 0:04.8 | How about advice from a real genius? |
| 0:06.9 | 95% of people in any profession are good enough to be qualified in license. |
| 0:11.3 | 5% go above and beyond. |
| 0:13.1 | They become very good at what they do, but only 0.1%. |
| 0:16.6 | A real genius. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every field. |
| 0:25.1 | Sleep science, cancer, stem cells, ketogenic diets, and more. |
| 0:28.7 | Here come the geniuses. |
| 0:30.3 | This is the Finding Genius podcast. |
| 0:33.0 | But Richard Jacobs. |
| 0:38.8 | Hello, this is Richard Jacobs with the Finding Genius podcast. My guest today is Martin |
| 0:43.5 | Reeves. He's a managing director and senior partner, chairman of the BCG Henderson Institute, |
| 0:48.5 | BCG, meaning Boston Consulting Group. He's the author of Like, the button that changed the world. |
| 0:53.4 | So we're going to talk about his work with the BCG think tank and his new book. So welcome. Thanks for coming, Martin. |
| 0:58.9 | Thanks a lot, Reg. Thanks for inviting me. Yeah, if you would, just tell me a bit about your background, |
| 1:02.8 | how you got to work with BCG and then what led to the creation of this book. Sure. So I used to be a biologist and I'm I guess I'm a generalist. |
| 1:11.9 | I'm interested in all sorts of things. |
... |
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