4.6 • 5.7K Ratings
🗓️ 17 March 2025
⏱️ 23 minutes
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0:00.0 | This is The Guardian. |
0:08.3 | Today, the cost of the perfect Spotify playlist. |
0:18.6 | Okay, I'm getting on to Spotify now to use the AI DJ. |
0:23.6 | So it's come up with the logo in the center of it. |
0:25.6 | Listen, I'm pretty pumped about the songs I got for you today. |
0:28.6 | I know what you listen to. I see Melmoud there, so I'm going to be here every day. |
0:32.6 | Playing those artists you got in rotation, going back into your history for songs you used to love. |
0:37.9 | Using Spotify can feel uncanny these days. |
0:42.1 | There are the playlist that I've created myself. |
0:44.8 | Some of them are over 16 years old. |
0:47.2 | They're full of songs that I've shazam from the radio at some point by artists I've never heard of. |
0:52.6 | There are Scandipot playlists, R&B, the songs that remind me |
0:56.4 | of holidays or my friend's weddings, my own nostalgia. And then there's the stuff that Spotify's |
1:04.5 | curated for me. There's the day list. It changes throughout the day, predicting what mood I'll be in. |
1:11.5 | Right now, it thinks I want Pilates Princess Recession Pop, whatever that means. |
1:18.1 | And then there's the AI DJ. It's kind of like a personal radio station. |
1:22.1 | All right, switching it up. I got the music you played the most in 2023. Charlie X, CX at first. |
1:31.0 | Wow, what a cliche. Let's try him again, see if he can learn anything. Okay, moving on. Going to hit up some early 2000 stuff now, |
1:37.0 | starting with stereophonics. Okay, that is the tonal shift I was after. |
1:52.6 | The platform's designed to feel ever more personalised, while being increasingly computer-generated, |
1:59.8 | pushing us towards safe tracks that it knows we like, or inoffensive lo-fi to put on in the background. |
2:03.8 | And as the music journalist Liz Pelly has found out, |
... |
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