The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson
The BetterLife Podcast: Wealth | Real Estate Investing | Life
Brandon Turner & Cam Cathcart
4.8 • 767 Ratings
🗓️ 18 March 2025
⏱️ 94 minutes
🧾️ Download transcript
Summary
🏠 JOIN MY FREE 5-DAY DEAL ANALYSIS CHALLENGE
https://go.abetterlife.com/bb_pod_analysis
🧔♂️ WHO AM I?
Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!
1️⃣ WANT TO GET YOUR FIRST DEAL?
https://go.abetterlife.com/fd_pod_landing
📈 WANT TO SCALE YOUR EXISTING PORTFOLIO?
https://go.abetterlife.com/blt_pod_landing
🔁 WANT TO LEARN HOW TO FLIP HOMES?
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🤝 CONNECT WITH ME ON INSTAGRAM
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👋 CONNECT WITH CAM ON INSTAGRAM
https://go.abetterlife.com/cc_pod_instagram
🙌 CONNECT WITH COLE ON INSTAGRAM
https://www.instagram.com/coleruudjohnson
📚 READ ONE OF MY BOOKS
https://go.abetterlife.com/amazon_storefront_pod
📖 BOOKS MENTIONED IN THIS EPISODE
• The Psychology of Selling by Brian Tracy
• The Manager’s Handbook by David Dodson
• Buy Back Your Time by Dan Martell
• The Ruthless Elimination of Hurry by John Mark Comer
🙏 SPONSORS
• TurboTenant: Market your rental, screen tenants, and collect rent… all in one place! Use the code BRANDON10 to get 10% off upon sign-up at https://go.abetterlife.com/tt_pod_landing Or check out all of their incredible FREE resources for landlords at https://go.abetterlife.com/toolbox_pod
• BallPoint Marketing: These guys know how to find deals… BallPoint Marketing is the leader (and the company that I use) for all things direct mail marketing! They’ll write the postcards, send them out, build out a CRM, and even field the calls for you! All you have to do is go to https://go.abetterlife.com/bpm_pod_landing for a strategy call and a discount!
🎥 DESCRIPTION
I don’t usually do deep dives like this, but today’s episode is the ultimate guide to finding off-market real estate deals! Cam & I sat down with Cole Ruud-Johnson, who’s mastered the art of cold calling, direct mail, and relationship-building to scale his investing business. We broke down exactly how he sources, negotiates, and closes deals—no fluff, just real strategies you can use.
In this episode, we also talk about:
• The #1 skill that makes a great cold caller
• The biggest mistakes investors make when finding deals
• How to structure a team for off-market deal flow
• The system Cole used to land his first big deal
• How to break into real estate—even with no experience
• and SO much more!
❌ DISCLAIMER
https://go.abetterlife.com/bb_pod_disclaimer
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is the Better Life podcast here with Brandon Turner and... |
| 0:03.2 | Cam Gathcart. |
| 0:04.0 | Cam, we're in the new office, new studio. |
| 0:05.7 | It's amazing. |
| 0:06.5 | I got my gym stuff back there and my office. |
| 0:09.5 | I tried to make an office, music room, and gym all in one. |
| 0:13.1 | And much to the unbelief of Carson, who's standing behind the camera, we did it, man. |
| 0:19.2 | We're doing it. |
| 0:20.1 | We just did pull-ups. |
| 0:21.1 | We just did some pull-ups. |
| 0:22.1 | That's why I'm a little out of breath right now. |
| 0:23.3 | I did do one more than you, which made me feel really good. |
| 0:25.8 | But I'm also a little lighter than you. |
| 0:28.2 | You got some, like, linebacker vibes going. |
| 0:31.2 | I'm way, I'm heavy. |
| 0:34.4 | You're a good heavy, though. You're a big dude in a good way. |
| 0:38.1 | Yeah. |
| 0:38.5 | Yeah. |
| 0:40.4 | If I was, yeah, no, we're not going to go there. Not many. |
| 0:40.8 | I am 263 pounds as of this morning, but I want to get down to the 2.30s. |
| 0:45.9 | I think that's my fight in way. |
| 0:46.8 | Are you committing to that on this podcast right now? |
... |
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