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One, three.

The From Wondery, I'm David Brown, and this is Business Wars Daily on this April 8th.

Happy Monday, everyone.

You know, when it comes to fashion, size matters.

Just ask American Eagle.

About five years ago, the company announced that it was joining the ranks of clothing retailers experimenting with size inclusivity by adding

extended sizes in its denim line, ranging from 0-00 to size 24. Even better news for customers

outside of size norms, the extended sizes would be available in all of its stores.

American Eagle leaned in to extended sizes to, quote, pick up a market share that the other mall brands have simply written off, glossy reports.

It seemed to make sense. Research firm NPD found that plus-sized clothing sales were growing rapidly

among teens. And that's probably not surprising. After all, the average American woman wears a size

...