The Sales Engineer: Victor Antonio's Winning Strategies

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 23 April 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Victor Antonio knows what it's like to struggle. Growing up in poverty-stricken Chicago housing projects, he faced an uphill battle. But through grit and determination, he climbed his way to the top.

In this fascinating episode, Victor pulls back the curtain on his amazing success story. From food stamps as a child to writing bestsellers, he shares the pivotal moments that changed his trajectory.

Learn Victor's unorthodox tactics for understanding customers on a deeper level. Discover how he trains sales teams to minimize objections and build lasting relationships. You'll be inspired by the man who turned adversity into advantage through education, hard work, and never giving up.

Highlights:
01:01 Victor Antonio’s childhood and family
03:45 Family dynamics and education
06:28 Culture shock of going to college
08:35 Fundamental attribution error and personal growth
13:31 The value of an engineering degree
16:01 Leaving his job and writing a book
18:53 Sales Ex Machina book and understanding AI
22:38 Data is the new oil
24:06 Sales engineer: Pre-internet and post-internet sales
27:23 The latest book Relationship Selling
28:36 Life or Debt reality show

Transcript

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0:00.0	Sometimes it's kind of weird because we live in two different worlds.
0:02.6	I'm a speaker traveling the world writing books, right?
0:05.7	To them it's quite foreign.
0:06.9	I remember when I love Corporate America and I told my mother I was going to be a speaker.
0:10.9	She's like, you're going to talk and people are going to pay you. I said, yes, mom, that's exactly what's going to happen. I don't know how I got here sometimes, because there's so many times, there's so many situations in the inner city before I went to college that if they'd just gone one degree off center it would have been
0:24.6	over. When you're going through an engineering degree I mean you have to learn for
0:27.9	example calculus thermodynamics physics all these things and what it creates is a way of thinking and seeing the world.
0:35.3	And it's hard to explain that to people, how valuable that is.
0:38.3	I can see things easier.
0:39.9	And that breadth of knowledge has given me this ability to connect with people because I have that diverse educational background.
0:47.0	Welcome to the Hardway Podcast with Joe DeCenna, founder and CEO of Spartan Races.
0:53.0	We're teaching you how to overcome your obstacles in your life
0:56.0	the same way we teach our 10 million plus Spartans to overcome obstacles on the course.
1:01.0	With insight from the smartest, most accomplished experts from every corner of the world.
1:05.3	Get ready to elevate your life today.
1:08.2	Joe DeScenti here, CEO and founder of Spartan and host of the Hardway Podcast. I got a good buddy of mine. This is going to be a really good one. This guy is the author to the stars.
1:18.0	Written a ton of books, Victor Antonio, welcome aboard buddy.
1:21.0	Joe, thank you for having me on the podcast, Matt.
1:23.5	This is going to be great.
1:24.7	Honestly, you are made for podcasts.
1:27.9	You're a machine.
1:28.9	Grew up in Chicago the hard way?
	...

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