Welcome back to The On a Mission Podcast, where we are thrilled to be rejoined by Lisa Johnson, The Queen of Passive Income, returning for round two.

In the pursuit of financial freedom, Lisa stands as a beacon of authenticity amidst a landscape often clouded by scams and deceit. An award-winning business strategist, she guides individuals in crafting passive and semi-passive income streams, turning business dreams into reality. Lisa's journey from £30,000 in debt to multi seven-figure profits in under four years is a testament to her expertise.

In this episode, Lisa cuts through the usual fluff, offering a candid perspective on the coaching industry. She actively works towards reform, aiming to eliminate unqualified individuals exploiting those seeking a better life. With recent legal victories affirming her stance against slander and bullying, Lisa brings a refreshing honesty to the conversation.

But this episode goes beyond financial success. We explore all aspects of life and success from spirituality, health, balance, and societal challenges like the lost ability to respectfully disagree without animosity. We also discuss a pivotal moment in Lisa's life when she made a surprising decision regarding an invitation to Necker Island with Richard Branson and why life isn’t always as it seems on social media.

It’s real, it’s raw and it’s definitely unfiltered. You’re not going to want to miss this one!

KEY TAKEAWAYS

• It’s crucial to prioritise your own values and well-being over conforming to societal expectations of success. Lisa recognises that true success for her is spending quality time with loved ones and engaging in activities that bring her joy.
• Just because someone can charge exorbitant amounts for their services, it doesn't mean they should. Lisa advocates for fair pricing that allows accessibility to all individuals, regardless of their financial situation.
• Lisa conducted an experiment to prove that sales tactics and manipulation are not necessary for successful launches. She stripped away fear of missing out (FOMO) marketing, trauma tactics, and other manipulative strategies and still achieved a successful launch, demonstrating that authenticity and transparency can be effective in selling products or services.
• If using a bonus to entice customers, Lisa encourages the practice of offering a money-back guarantee within a certain timeframe to provide an exit option for those who may have made impulsive decisions based on FOMO.

BEST MOMENTS

"I believe the online space will kill itself if we're not careful, because there's so many dodgy things going on."

"Just because you're good at marketing and being an influencer online doesn't mean that you can just sell fluff and air."

"I wanted to prove to people that you can make a lot of money and not use any of these tactics."

"The best times in my life aren't when I'm on a stage or saying how amazing it is that I have a Sunday Times bestseller. They're when I'm with my mates and when I'm with my family, just doing really normal things."

VALUABLE RESOURCES

On A Mission - https://omny.fm/shows/on-a-mission

Lisa Johnson - https://www.lisajohnson.com/

CONTACT METHODS:

YouTube: https://www.youtube.com/c/EllieMckay

LinkedIn: Linkedin.com/in/ellie-mckay/

Facebook: Facebook.com/ellie.mckay.3150

Instagram: https://instagram.com/ellie_mckay_official?igshid=YmMyMTA2M2Y=

This show was brought to you by Progressive Media