Welcome. I am Ed Beharana and you've arrived at the Business Buffet podcast where you get a taste of business from entrepreneurs who've had both good and bad moments in business.

You'll learn from business chefs of all type, those things they would have done different and figure out how those ingredients might

help your personal recipe for success.

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The SEO keyword research process for small business websites.

In an earlier podcast, we shared six areas of importance with small business websites. In an earlier podcast, we shared six areas of importance with small business

website search engine optimization. Today, we're going to put some meat on those bones. Today,

we will talk about a key element of search engine optimization, keyword research.

SEO keyword research is a critical aspect of optimizing your small business website for search engines. It involves identifying the right keywords and phrases your target audience might

use when searching for products or services like yours.

By optimizing your website content for these keywords,

you can attract more relevant traffic and improve your site's visibility in search engine results.

In this blog post, we'll outline the step-by-step process for conducting SEO

keyword research for your small business website. Step one, define your goals and target audience.

Before starting keyword research, it's important to define your business goals and target audience.

Determine what you want to achieve with your website. Increased sales, generate leads, raise brand

awareness as an example, and who your ideal customers are. This will help you focus your keyword research efforts

on terms that are relevant to your business

and resonate with your target audience.

Step 2.

Brainstorm seed keywords.

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