If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the Derfactories, a production of duct tape then beer with

additional support from Kuwait because you love your bike. A.G.1, foundational

nutrition that supports whole body health and Yeti products built for the

wild.

I sat on the floor of a rented apartment in downtown Anchorage. I had managed to

back myself into the corner of the living room after laying out what seemed

like an immense and never-ending amount of gear. It was the start of my

honeymoon in Alaska with my new husband Luke. While he went to a

tree dinner, I prepared our equipment. We were setting out on our first

pack-rafting trip on the Sanctuary River, took deep into Denali National Park.

It would be three days of off-trail hiking to reach the river's headwaters and

the sheer amount of gear was weighing heavily on my mind. A creeping sinking

feeling began to settle in. Before long it became a visceral unease that tied

itself up in the pit of my stomach. This undertaking wasn't too unusual for

either of us. We first met while we were each solo through hiking the 567

...