Welcome to the CLS experience. I'm your host, Craig Siegel. I'm a born and raised New Yorker

who achieved success with multiple businesses, but I crave something deeper. So I dedicated myself to

personal growth and transformation by revamping my mindset.

I went from being unable to run a mile to conquering four marathons the following year.

Now, I want to help others manufacture big breakthroughs of their own.

When you're developing, creating a talk, you only want to think through two questions that the audience is asking themselves.

So what and now what? So what and now what?

So what? Why does this matter? Why should I care? Why is this relevant? Why does this apply to

me? And then two, now what? Like, what am I supposed to do as a result of this? Like,

you don't want to be the kind of speaker that you left, like an audience member left a session and they were like, it was good. I couldn't really

tell you what it was about or what I'm supposed to do or any type of change that applied to me.

Like you want to be very, very clear and like now what? What is there's something I want someone to do

or act differently or think differently or some little action item that I want them to take? Like, so what? Why does this apply? And now what? What do I want someone to do or act differently or think differently or some little action

item that I want them to take. Like, so what? Why does this apply? And now what? What do I want

them to do as a result of it? But the whole time when you're creating or delivering a presentation,

you're thinking through the audience is like, am I doing this to make myself look good as a speaker?

Am I doing this to like pat myself on the back? Am I doing this to be

therapeutic on stage? Like, don't be a speaker that's conducting their own therapy on stage in front

of an audience. Like, that's not cool. On today's episode of the CLA has experienced with a very

exclusive treat. He's a world-class keynote speaker and the founder and CEO of the speaker

lab, a training company for public speakers where he takes you

from book to paid to speak, and his insights will penetrate your soul. He's the best-selling

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