Welcome. I am Ed Beharana and you've arrived at the Business Buffet podcast where you get a taste of business from entrepreneurs who've had both good and bad moments in business.

You'll learn from business chefs of all type, those things they would have done different and figure out how those ingredients might

help your personal recipe for success. Grab a plate and take a seat. It is time to eat hearty

in business. The ultimate guide to starting a small business podcast. The full written content

of this episode is available at zenithexhibits.com. A link to the

article is included in today's show notes. This podcast episode is brought to you by Zenith

Exhibits, who has been providing full-service podcast production for clients since 2018.

If you have a podcast production you'd like to discuss,

please click or call Ed for a no-obligation interview,

208-209-7170, or email info at zenithexhibits.com.

Podcasting has become an increasingly popular and effective way for small

businesses to share knowledge, connect with their audience, and promote their brand. In this guide,

we'll discuss the essential elements to consider when creating a high quality and engaging small business

podcast, from developing your show concept to structuring episodes and promoting your podcast.

Develop a compelling show concept.

A well-defined show concept serves as the foundation for your podcast.

Consider the following aspects when developing your concept.

Topic.

Choose a subject relevant to your small business that appeals to your target audience.

Target audience. Define the group you want to reach,

considering demographics, interests, and challenges. Value proposition. Determine the value

your podcast will provide, such as education, inspiration, or entertainment.

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