The unspoken rules that govern our behaviour

All In The Mind

ABC listen

Life Sciences, Health & Fitness, Science

4.4 • 785 Ratings

🗓️ 6 April 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.

But when norms change suddenly, you get chaos.

Just ask Sweden.

If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called Neuromarketing — how brands target your brain. Check it out!

Transcript

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0:00.0	ABC Listen, Podcasts, Radio, News, Music, and more.
0:07.7	Okay, do me a favor and try and pronounce or read out this Swedish word.
0:12.8	Wow.
0:14.8	Oh, incorrect.
0:16.3	Read out that.
0:18.9	Um.
0:19.6	Um.
0:20.2	Her get traffic um. Laugganingen. Um. Huge traffic
0:21.3	Omerlaugeningen.
0:23.8	That's pretty good.
0:26.5	Hege traffic,
0:27.9	Huger traffic.
0:28.6	Huger traffic omalgeneen.
0:31.5	Come legning,
0:33.5	Lengening.
0:35.5	Legnin.
0:36.1	I don't know what the double j sounds like.
0:38.3	Nor do I, to be honest.
0:39.3	Huger Traficom lagning name.
0:43.3	Hoger Traficom laginenken.
0:47.3	I liked the little accent in there.
0:49.3	That was convincing.
	...

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