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One, three. From Wondry, I'm David Brown. I'm David Brown, and this is Business Wars Daily on this Tuesday, October 1st.

Every now and then, we hear about an invention so ingenious that we think,

of course, and then why didn't anybody do this before? Such is true for a newish form of head and spine

protection for cyclists. We'd call it a helmet, but this odd contraption isn't something you'd recognize

as one. Rather, it's a personal airbag tucked into a collar that

riders wear around their necks. Made by a Swedish company called Hubding, the contraption itself is

also called Hubding. It's battery operated and outfitted with 200 sensors that track acceleration

hundreds of times per second, according to Fast Company.

Just like an automobile airbag, you'll never see the whole thing unless you wind up in an accident.

Should your head meet pavement, the hubding is designed to inflate instantly.

Within a fraction of a second, it'll shoot up over the back and sides of your neck and head like a huge white balloon, a balloon that Stanford University researchers say is eight times safer than a traditional bike helmet. Because it's

...