Hey guys, welcome back to the game. Today is a throwback episode where I go over a handful of things,

specifically around pricing and the downstream effects it has on the business in terms of the

customers that you bring in and what kind of team you can attract as a result, which can spin the

long-term wheel for a sustainable competitive advantage.

And I think that there's a little bit of nuance that I dive into in more detail here around

the different viewpoints between rich and poor people and how that can have huge cascading

effects in the business. Enjoy. When people are poor, they tend to sell out of their own wallet.

They sell using their perception of what

money is. And so they think something's expensive and therefore they don't want to be offensive

to whoever they're selling to. But what that is is fundamentally a selfish viewpoint because you're

never putting yourself in the other person's shoes. And the other person might have all the money

in the world and just want to solve a specific problem. And so what I want to walk through today is

why charging more has five significant benefits to your customers that actually make you a

better service provider by charging more money. And it'll give you five specific benefits around

your actual business itself that'll make your business more successful. And if you don't know

who I am, my name is Alex Mosey, I own Acquisition.com.

We run a portfolio company that does over $200 million a year, and I make these because I want

you to make lots and lots of money, and then hopefully someday partner with us.

Beyond that, it's just to make you more money.

All right.

So, have you ever seen this meme that's like the customer says, well, what exactly am I going to be getting for $50?

And then it has the rich customer who's like, wire a cent, let me know what next steps are.

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