This is an episode where if you had told me, I don't know, a month ago, that I would be leading a conversation on this, I would have LOLLed.

But man, shifts can happen and they can happen really freaking fast.

And something happened this past weekend as I record this.

You'll be actually hearing this in the future.

I'm recording ahead of time for the first time, one of the very few times that I've done this.

Anyway, as you hear this, it'll be a few weeks later.

But as I record this this something happened this past

weekend and it was so significant in my life i think like the average person would have been like

okay you know and and maybe not thought much about it or been like, well, yeah, duh, of course

that's going to be significant.

But for me, and I'll tell you the whole story.

We'll get there.

But it was so significant that it was this big light bulb, not only for myself personally as a human,

but as a business owner.

Because I process my emotions in such a way this weekend that I've only done one other time that I can think of.

And when I tell you like what transpired immediately after and like what I'm seeing transpired days removed.

I am shook.

I am so proud.

And I couldn't stop thinking to myself like I have to do an episode on this.

I have to.

And this is one of those episodes that I feel insecure about and I don't feel

qualified to talk about, but I'm just going to share with you my genuine experience, my genuine

...