Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com. And that's Penn with a double N. And here's the show.

Hello creatives. I'm Joanna Penn. And this is episode number 743 of the podcast. And it is Saturday the 23rd of March 24 as I record this.

In today's show, I have an interview with Matthew J. Holmes about his tips for selling direct and marketing using meta ads.

Now Matt has been running my ads for around six months now and he also leans heavily on

AI for his marketing processes. Now remember even if you don't want to use AI tools for writing

or creativity, you may still want to use it for marketing. So these tips might be useful.

If you're a patron, there's a behind-the-scenes video demo with Matt that will go live after

this episode airs at patreon.com forward slash the creative pen.

For more interviews and resources on selling direct, you can find that at thecreativepen.com

forward slash sell direct resources.

Links in the show notes as ever.

So that's coming up in the interview section.

In Publishing Industry News.

Well, today's show is about selling direct online, which is certainly the way I prefer as an introvert.

But another form of selling direct is selling in person, which suits some people very well.

You can go to events, you can clear a lot of stock, you can make lots of money if you do it well,

and you can connect with fans, you can make friends with other authors and

creators. I often feel a little bit jealous of people who love doing these kind of regular

conventions and book fairs and all of this kind of thing. It's certainly a way to double down

...