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The MuscleCar Place

TMCP #397: The Greatest Little Car Show Ever – Old Iola Wisconsin Car Show; June Pro-Touring Update with Larry Callahan

The MuscleCar Place

Robert Kibbe

Automotive, Leisure, Business, Careers

4.8701 Ratings

🗓️ 21 June 2019

⏱️ 64 minutes

🧾️ Download transcript

Summary

This week our guest was Joe Opperman, Director Public Relations and Marketing at the Iola Car Show and Swap Meet in Iola Wisconsin. Iola is a very small mid-western town that once a year transforms into a massive car show that hosts around 120,000 people and is considered one of the best in world. Joe says he has worked with the show for around 29 years, and he is only 33. If you live in Iola you will either be working for the show or have left town for that week. It is a full community effort to put on the event.

The post TMCP #397: The Greatest Little Car Show Ever – Old Iola Wisconsin Car Show; June Pro-Touring Update with Larry Callahan first appeared on The Muscle Car Place.

Transcript

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0:00.0

The Muscle Car Place Online Podcast, episode number 397.

0:04.0

This week our guest is Joe Opperman from the old Iola Car Show in Iola, Wisconsin.

0:09.5

Now, this is the greatest little car show you've ever heard of because they take a town of

0:14.7

1,300 to over 150,000 for this car show weekend.

0:20.3

And they have celebrities, cars of all ages, a massive swap meet, all done with a Midwest flare, and all done with volunteers.

0:27.3

As soon as you start driving into town, the people who assist you in the parking lot are local volunteers, the people at the gates are volunteers, the people working the garbage crew and the food

0:38.2

service and all that. It's really a very hometown feel in a big show. Plus, Larry Callahan is on

0:44.2

for the Pro Touring Update, and I moved, and I lived. This is the Muscle Car Place, weekly online podcast. Brought to you by National Parks Depot. This is the Muscle Car Place, weekly online podcast.

0:55.2

Brought to you by National Parks Depot.

0:57.9

This is the weekly show dedicated to people worldwide who love American muscle cars.

1:03.8

Whether you're buying them, selling, restoring, or even racing them, this is the place for you.

1:10.2

Now, here's your host, Rob Kibby.

1:14.1

Yes, indeed, I am Rob Kibby, and welcome to the Muscle Car Place podcast.

1:18.7

This is a good one.

1:20.1

I'm going to tell you about a car show today that I, frankly, have never heard of,

1:25.4

that is enormous, that I should have heard of a long time ago

1:29.3

that sounds like everybody but me has heard of and sounds a lot like the EAA Oshkosh

1:35.2

air show that I used to love, well that I still love, but it has a lot of parallels to an

1:40.8

enthusiast-driven event that has stayed that way and it it's in a sleepy little town of Iowa, Wisconsin.

1:46.2

This is a fun, fun interview.

1:48.5

If you want to see a lot of cars, if you want to hit a huge swap meet,

1:51.6

if you want to camp while you're on site and you want to bring your vintage camper,

...

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