TMCP #565: Rides By Engel – The Yoda to to Building, Marketing, Operating a Profitable Production Car Business!
The MuscleCar Place
Robert Kibbe
4.8 • 701 Ratings
🗓️ 19 January 2024
⏱️ 64 minutes
🧾️ Download transcript
Summary
This week I have the pleasure to talk to long time friend of the show, Jason Engel. At SEMA 2023 I learned that Jason had entered the consulting business and was also he representative to vet licensure requirements for Shelby!
What was he consulting in, specifically? Well....consulting in the entire process of owning, operating, producing, marketing, and leading a production car business where the production car is unique to the business itself. In addition, it might be a car that needs to be licensed by an OEM or other "Hollywood" style entities. Examples include companies like Classic Recreations (which he founded), Revology, Velocity Restorations, Anything Scout, etc. In a nutshell, Jason was taking on clients to teaching them the business of PROFITABLY running such a venture. For this, I needed a full length interview...and this is out!
The post TMCP #565: Rides By Engel – The Yoda to to Building, Marketing, Operating a Profitable Production Car Business! first appeared on The Muscle Car Place.
Transcript
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| 0:00.0 | The Muscle Car Plays Online Podcast, episode number 565. |
| 0:05.0 | This week, a follow-up from Seema that I've been waiting for, and maybe several of you have been too. |
| 0:09.9 | If you've ever wanted to produce your own car at your own shop based on a classic car, |
| 0:14.5 | this is the interview that might just get you started. |
| 0:17.1 | Our guest is Jason Engle. |
| 0:18.2 | His consulting business is called Rides by Engle. |
| 0:39.6 | Jason founded a company called Classic Recreations way back in the day, and you're going to hear how a trip to Barrett Jackson with a Mustang changed his life and turned into six more orders. As the years moved on, it turned Classic into a company that could produce at scale, multiple licensed by Ford and Shelby, Mustangs, all as classic recreations models. |
| 0:43.6 | We're going to cover how you can do it here. Building cars, designing, build sheets, procurement of parts, marketing, what to spend, prototyping, back into the books, how to categorize your time, |
| 0:50.3 | and yes, licensure. And let's start by entering what you really want to know. |
| 0:56.4 | What are you looking for to make on a car? |
| 0:57.5 | Is it a percentage? |
| 0:59.9 | You know, is it 10%, is it 15? |
| 1:00.9 | Is it 30? |
| 1:02.0 | Right. |
| 1:08.2 | Your profit margins should be about 30% of the gross. |
| 1:18.0 | This is the Muscle Car Place online podcast, brought you by National Parks Depot. |
| 1:24.4 | This is the weekly show dedicated to people worldwide who love American muscle cars. |
| 1:30.6 | If you're buying, selling, restoring, even racing them, this is the place for you. |
| 1:38.3 | Now here's your host, Rob Kibby. Yes, indeed. I am Rob Kibby and welcome to the Muscle Car Place podcast. |
| 1:44.3 | Well, here we are. The final show of January 2024. How did that happen? |
| 1:47.0 | Geez, fly it. |
| 1:48.3 | This is a great show. |
... |
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