4.8 • 701 Ratings
🗓️ 10 January 2025
⏱️ 58 minutes
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Rodger Lee with Ironworks - Building Cars, Teaching Business, and a "Production Line" Chevelle?
The post TMCP #599: Rodger Lee with Ironworks – Building Cars, Teaching Business, and a “Production Line” Chevelle? first appeared on The Muscle Car Place.
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0:00.0 | The Muscle Car Place Online Podcast, episode number 599. |
0:05.0 | This week, a fascinating interview with Roger Lee of Ironworks Speed and Custom. |
0:10.4 | He's in Bakersfield, California. |
0:12.4 | For 24 years, Roger has been leading the charge on building really cool cars |
0:16.5 | because there's just nothing else he should be doing. |
0:19.8 | I initially asked him on to talk about his legacy series Chevelle |
0:23.2 | and really any A-Body GM platform that he's building |
0:26.3 | because it looks like, to me from the outside, |
0:29.4 | he was about to make a production car there. |
0:31.7 | And he sort of is, and he sort of isn't. |
0:33.8 | But man, his approach is dynamite. |
0:35.3 | He's developed a unibody chassis with Roadster Shop, in fact, for it. |
0:38.3 | To have the floor mounts for the seats, to have the floor, to have the transmission tunnel, |
0:45.3 | to have everything in there in the same position with basically the same ride height, |
0:50.3 | but now we don't have the frame hanging below the rocker. |
0:53.3 | And then, get this. |
0:56.0 | For years, he's been teaching a business development class on being successful in the business |
1:01.0 | of car building. |
1:02.0 | They have another class coming up soon, and I was intrigued about that too. |
1:06.0 | But I also believe that a rising tide raises all ships. |
1:10.0 | And so if I can get these other shops to learn how to run a better business, |
1:14.6 | because more than likely the customer coming in is going to be more business savvy |
... |
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