Homenet properties had a record low valuation today after a poor first quarter.

The company's founders say they are not deterred by the slop evaluation, but analysts

say the business model is untenable, and founders should consider selling what's left

of the company.

The sale of a prominent rental car company has been finalized today

after the company suffered massive losses earlier this year.

The company's co-founders are already on to their next venture.

Stay tuned for more news on that next.

Did you notice the contrast between those two news clips about struggling businesses.

Both described companies that ran into trouble and whose leaders had to make tough choices,

continue operating the business, or sell.

But they took different paths. Which was better?

In this episode of Choiceology, we explore questions about risk-taking in the of losses, and a particular tendency to take

extra risks after big losses in some situations, but not in others. I'm Dr.

Katie Milkman and this is Choiceology, an original podcast from Charles Schwab. It's a show about the psychology and

economics behind our decisions. We bring you true and surprising stories about

high stakes choices and then we examine how these stories relate to the latest research in

behavioral science. We do it all to help you make better judgments and avoid costly

mistakes. When I was a little girl there was something about George Washington and the Revolutionary

Soldiers, I would go to the library and I would get college level and high school level history

books on the revolution. hold them just to look at

the maps I couldn't read them this is Mary my name is Mary stockwell I'm an American

...