Here's the truth about AI. AI is only as powerful as the platform it's built into. Service Now puts AI to work for people across your business, removing friction and frustration for your employees, supercharging productivity for your developers, providing intelligent tools for your service agents to make customers happier. All built into a single platform you can use

right now. That's why the world works with ServiceNow. Visit ServiceNow.com slash UK slash AI for people.

Hey, T&B listeners, before we get started, a heads up. We're going to be asking you a question at the top of

each show for the next few weeks. Our goal here at Tech News Briefing is to keep you updated with the latest headlines and trends on all things tech.

Now we want to know more about you, what you like about the show, and what more you'd like to be hearing from us.

Our question this week is, what would you like to hear from the tech headlines?

If you're listening on Spotify,

look for our poll under the episode description, or you can send us an email to tnb at wsj.com.

Now on to the show.

Welcome to Tech News Briefing. It's Tuesday, April 15th. I'm Victoria Craig for the Wall Street Journal.

Today, we've got a show for you about the different ways global tech companies are playing President Trump's Game of Tariffs, Exemptions, and Pauses.

Apple's CEO is taking a long-term strategy, while Nintendo has already switched gears on how to get its gaming consoles into the U.S.

But we start with the long game. For the past two weeks, tariffs have threatened to wreak havoc

on the world's most valuable company. Much of the manufacturing for Apple's iPhones happens in

China, which means the Tech

Titan faces a hefty bill when it imports finished products to sell in America. We've talked at length

on this show about how Apple faces some pretty high hurdles to bringing that manufacturing process home,

which is why investors were cheered by a decision that came with no fanfare over the

weekend. The Trump administration exempted some tech products from tariffs, including smartphones,

but Trump quickly caveated that move saying he put in place a separate tax soon. WSJ columnist

Tim Higgins writes that despite the on-again-off-again chaos, Apple CEO Tim Cook has developed a steady and patient hand.

So, Tim, we didn't hear a word from Tim Cook publicly over the last two weeks, but you argue in your piece that he was likely not staying quiet behind the scenes.

...