4.6 • 935 Ratings
🗓️ 17 July 2024
⏱️ 12 minutes
🧾️ Download transcript
Today, you’ll learn about a new and stimulating method that could potentially help smokers kick the habit, an innovative copper coating that kills bacteria on touchscreens, and the little birds that sometimes make for great stepdads.
Tobacco Treatment
Clean Touchscreen
Parrot Stepdads
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0:00.0 | Welcome to Curiosity Daily from Discovery. It's a great place to get smarter in just a few minutes. |
0:09.0 | I'm Nate. |
0:10.0 | And I'm Callie. Thanks so much for joining us here today, you guys. |
0:12.5 | And if you are loyal listeners, welcome back. |
0:14.7 | Today you'll learn about a new and stimulating method that could potentially help smokers |
0:18.8 | kick the habit, an innovative copper coating that kills bacteria on touch screens and the little birds |
0:24.8 | that sometimes make for great step dads. Wait what? Okay let's find out. |
0:29.6 | Some experts suggest that quitting smoking is actually a tougher challenge than quitting other highly addictive drugs like cocaine and even opiates like heroin. |
0:40.0 | In fact, by some measures, only around 8% of smokers are able to successfully quit for 6 to 12 months on a given attempt. |
0:46.2 | I mean, we've all had friends or family members who have struggled with this. |
0:49.4 | I know that those who want to quit can feel tremendous frustration and kind of like a sense of |
0:53.8 | failure because it's just so so hard. Yeah absolutely and if you think about it every |
0:59.0 | time a smoker takes a puff their |
1:03.2 | habit is being reinforced right now imagine a smoker who smokes even as few as five |
1:06.0 | cigarettes a day that's nearly 2,000 times a year that their behavior is |
1:10.6 | being reinforced the craving caused by nicotine is |
1:13.8 | bolstered by that reinforced behavior. |
1:16.2 | And I mean just think if they're smoking 20 or more cigarettes a day, I mean no wonder |
1:19.9 | it's so tough to quit. Well, a new study is investigating the effectiveness of |
1:24.4 | something called intermittent Theta burst stimulation or ITBS in reducing |
1:29.8 | tobacco addiction. Intermittent Theta burst stimulation. I mean, yeah, okay, that one sounds |
1:35.4 | pretty high tech. Yeah, totally. It's not actually all that new, but it is definitely high tech. |
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