What's up everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better, whether that's building a business,

a team, or a new product. Today, I'm sharing two of my favorite lessons from my current founders

book Club Book, which is How Will You Measure Your Life by Clayton Christensen, James Allworth,

and Karen Dillon. Let's hop into it.

So for those of you that recently hopped on the Founders Journal train, you may have not heard

the episode where I talked about my book club probably three months ago. I started a Founders

Book Club. I just wanted to kind of create a community of other founders who were into reading

and it also just gave me a fun little project to organize. First book we read was The Sovereign

Individual. I would say that is a fan favorite of the crypto community. Second book we read was

The Will Smith Memoir called Will. And the third book we're reading is How Will You Measure Your Life.

And I'm really excited about this book for a few reasons. One is because Clayton Christensen,

one of the authors, a renowned American economist, unfortunately, he passed away a few years ago,

but he is known for so many of his different theories, including jobs to be done, which I actually

think I did a past Founders Journal on as well as innovators dilemma. And the really cool thing about

this is the other two authors. I was able to connect with them on Twitter. And so I think we're

going to actually have them join our book club discussion. And so without further ado, I want to

share two of my favorite lessons from reading the book so far. The first is this idea of strategy.

When you're in the word strategy, what do you think of? Maybe you think of Ben Thompson, who writes

trajectory. Maybe you think of a company's quote-unquote game plan that they set years in advance.

I want to tell you how Clayton Christensen and the other authors of this book think about strategy.

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