The The winner of the Eurovision song contest is Sweden. Sweeter. You might think that popular TV talent shows are all about celebrating the best performer.

The most talented or the most performer, the most

talented or the most original or the most artistic.

But in a now classic paper from 2005

called Save the Last Dance for Me by Wendy Bru, De Bruin, a surprising effect turned up.

She showed that the musical artists who performed later in the Eurovision song contest

generally received more points or higher ratings than those who performed early in the competition.

The public has given you 243 points. We have a winner.

This was true even though the order of musical acts

was determined randomly, and even though all performers

had a chance to shine before the final votes were counted.

Why did it help performers to have a later slot in the lineup?

In this episode, we'll examine this peculiar effect of timing.

It's a phenomenon that can influence decisions on the concert stage, in the delivery room,

and at the ballot box.

Having lost a close one eight years ago and having won a close one this year I can say this.

Winning is a lot more fun.

I'm Dr. Katie Milkman and this is Choiceology, an original podcast from Charles Schwab.

It's a show about the psychology and economics behind our decisions. We bring you true stories about high stakes

choices and then we examine how these stories connect to the latest research and behavioral

science. We do it all to help you make better judgments and avoid costly mistakes. The New Hampshire Republican presidential primary is the start of the 1968 campaign trail.

I will test my ability to win. of the

...