On October 21st, brought to you by Is Back for a final season, with stories about brands

doing a lot more than just business as usual.

A mission built upon the concept of cultural exchange.

The easiest way to be a little bit part of this American crew is where to wear some

Levi's.

We go behind the iron curtain at the height of the Cold War.

Chris Jeff went around pouring Pepsi's made in Moscow for all the other dignitaries and

sort of became like this brand ambassador for Pepsi.

We fly over Vietnam while troops are fighting below.

It was a be-your-now thing.

You are not in a foxhole.

You're in America because it's a pen and plane.

And we follow this struggle for Cuban identity to still in a glass of rum.

It's more than a brand.

It's a constant fight for our story.

The clash between capitalism and communism with brands in the middle of it all and one

question asked by companies around the world is politics any of our business?

It's brought to you by from business insiders.

That is great, Dr. Gohan.

That's great.

Great.