Tuning old Land Rovers is big business. But why? #259
The Intercooler
Dan Prosser and Andrew Frankel
4.8 • 868 Ratings
🗓️ 14 April 2025
⏱️ 43 minutes
🧾️ Download transcript
Summary
Dan Prosser meets Twisted Automotive founder Charles Fawcett to learn about the booming business of tuning, modifying and upgrading old Land Rover Defenders. Why do people choose to spend brand new Ferrari money enhancing a car that was well out of date even before it went out of production almost a decade ago? And what are these machines actually like to drive?
Find out more about Twisted Automotive – https://twisted.co/automotive/
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Transcript
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| 0:00.0 | Welcome to the Intercooler Podcast. |
| 0:06.0 | Hello everybody, welcome back to the Intercooler podcast with me, Dan Prosser, and a special guest this week, who I will introduce you to in just a moment. |
| 0:15.0 | Now, I've spent most of today tearing around Yorkshire in an old Land Rover defender or a proper Land |
| 0:22.3 | Rover defender with a 460 horsepower Corvette V8 in it. It's been a memorable day. All thanks |
| 0:30.3 | to the work done by the good folk at Twisted. And my guest this week is Charles Fawcett, |
| 0:37.4 | founder of Twisted. Hello Charles, |
| 0:39.9 | welcome to the intercal podcast. Good to meet you. Thank you. It's been a fun day. Now I want to hear |
| 0:45.3 | all about the business. I want to hear all about what it is about Land Rover's, about defenders that |
| 0:51.1 | gets you fired up. But before we do that, should we just talk about where we are? |
| 0:56.1 | Now, for everyone watching on YouTube, rather than just listening to this as an audio podcast, |
| 0:59.9 | you'll see we're in a very beautiful room with lots of these twisted Land Rover defenders behind us. |
| 1:06.4 | This is the old cinema in Thursk in Yorkshire, it's your showroom these days isn't it it is |
| 1:12.3 | yeah showroom and cafe it's an old ATS tire building yes so I drove past it for years and on the |
| 1:19.7 | right hand side of the road there's a quick fit and on the left there was an ATS and I thought at |
| 1:23.7 | some point one of them will go out of business because there's not enough tire sales in Thirsk for both and when I heard that ATS was available I thought at some point one of them will go out of business because there's not enough tire sales in Thirsk for both. |
| 1:28.5 | And when I heard that ATS was available, I thought, well, what a great spot to put a bit |
| 1:34.7 | of a Man Cave showroom. |
| 1:35.8 | So that's kind of what we tried to create. |
| 1:37.8 | I didn't want a traditional car showroom. |
| 1:40.5 | I didn't want that vibe. |
| 1:41.5 | I didn't want people feeling under pressure so we've put the caffeine at the front and my sister looks after that for us sales guys are |
| 1:48.6 | upstairs but out of the way and we've we've now also put an additional workshop in |
... |
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