Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing craft and creative business.

You can find the episode show notes, your free author blueprint, and lots more at thecreativepen.com. And that's Pen with a

double N. And here's the show. Hello creatives. I'm Giovanna Penn. And this is episode number

759 of the podcast. And it is Sunday, the 30th of June, 24, as I record this, in the middle of the year.

So yes, maybe time to look at how far you are through your creative goals for the year.

In today's show, I'm talking to Aurora Winter about her journey from running a yacht business

into writing screenplays and working in film and TV

and into writing books, how writing and gratitude can help with grief and difficult times,

why writing a book instead of a screenplay might be more likely to get you a film or TV deal,

tips for pitching, the importance of self-development, different business models for

fiction and non-fiction, outsourcing tips for virtual assistance, and more. So that's coming up in

the interview section. In publishing and book marketing things, written word media has an article on 100 book marketing ideas for authors, but don't worry, you don't have to do it all. And in fact, you shouldn't even try to do it all. I thought I'd mention it because there are lots of these listicles out there. And before you do anything, I think a lot of them are very useful.

Fact I have my own book, how to market a book, right? But before you do anything around actions

on book marketing, you need to have a think about your situation, who you are, what you want to

achieve, what your personalities like, what your book is, and also whether this is a long-term

career for you, or you're just putting out one or two, maybe even three books. But this

will shape how you do marketing, because if you want a long-term career, then you do things

quite differently. So there are some foundational elements grouped under online presence in this

written word media article, some kind of website that is separate to your social media, an email list,

the usual suspects. But if you wonder why, because a lot of people say, oh, well, you know,

I'll just direct people to my TikTok account or to my Facebook page or to one of these other places.

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