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Have they figured it out that the identity piece of this is more important than the actual

substance behind?

Well, they've been doing it for decades.

I mean, we've saw the welfare queens.

They've seen the Southern Strategy.

We've seen it over and over.

It's an old playbook, and we're as dumb as we want to be, that we allow them to do this with CRT and ESG and DEI and every

three-letter word. And they demonize people. Yeah, demonize and they weaponize grievance. They

other people. They talk down to people, past people, they humiliate people. they weaponize difficult issues. But the problem line is, and I think it goes back to what we

...