Hey, it's Rachel Cook, your modern mentor. And today, I want to talk to you about the power of great storytelling.

When it's done well in just the right moments, storytelling can be a huge driver of our success.

So let's talk about how to choose your moments and then how to craft the story that propels you over that finish line.

There's this piece of lore around Airbnb that I've always loved.

When they first launched their home renting service in 2008, they struggled to attract customers.

In 2013, the co-founders decided what they needed was a story.

They wanted to do more than win minds with logic,

facts, and figures. They also wanted to win hearts. They needed prospective renters and property

owners to feel something that would compel them to engage with the service. The company shifted

its focus from highlighting facts like the practicality of renting rooms or homes instead of hotels,

to telling stories about the power of belonging.

Belong Anywhere became the official tagline of Airbnb

and led to the creation of their new logo and brand story.

Their focus was now on helping people to feel at home wherever they were.

Customers began sharing their own stories

of belonging, and suddenly business was booming. Telling great stories, investing in winning

hearts as well as minds, isn't just for brands. As this ink article claims, storytelling is one of

the most critical business skills we all need today.

Stories help us understand the world, find our place in it, and even convince others to buy into our ideas and products.

Your stories should make you relatable. They show people why something is important rather than telling them.

The two questions we all need to answer are, how do you choose the right moment for a story, and how do you craft and deliver that story for impact? So let's start with when you tell a

story. As the Harvard Business Review explains, the art of persuading by winning hearts is about

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