What's up, everybody? The number one roadblock for your success is not making the wrong

decision. It's actually making no decision. We hear terms thrown around all the time like

shiny object syndrome or analysis paralysis, but in reality, they're all symptoms of the same

disease, which is indecision. The purpose of today's podcast episode is to give you two

frames through which to view decision

making. Spoiler alert, 80% of decisions fall into one camp and 20% of decisions fall into

the second. And after listening to today's episode, you will no longer feel or fear shiny

object syndrome analysis paralysis. You will be able to make smart, informed, educated decisions as fast

as the richest and most successful startup founders and entrepreneurs of our time. And as always,

if you guys are getting any value at all from these shows and these episodes are truly helping

you, A, let me know, shoot me a DM at Brian Lubin on Instagram or to my email.

B, share this with somebody else that you think could get value from it.

You guys are the only ways that would grow the show.

It's all organic word of mouth.

So you going and taking this episode, texting it to somebody or sending it to a group chat

is how the show audience grows and other people get help.

So without any further ado,

let's get to it. Today's decision-making framework is brought to us, not by a sponsor. Don't worry,

still ad-free on the show, but by Mr. Jeff Bezos, the founder and CEO of Amazon. I spend a lot of

time, energy, and effort studying how Zuckerberg, Bezos, and these Titans of Industry

in the 21st century operate and how they make decisions on a daily basis. Today, I'm going to

be teaching you guys about the framework made popular and famous by Bezos that I have since

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